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The Corporate Executive Board Company (CEB) recently interviewed me on the methodologies, structure and processes behind what I do in Content Marketing, specific to the Candidate (B2C) audience segment I lead. The outcome is the linked Case Study below that showcases how we operate on the Content Marketing team, or process in developing our strategy and content selection/focus for the year, and the results we're able to achieve with the budget and resources we have. Download the full case study here.
© 2013 The Corporate Executive Board Company. All Rights Reserved.
1 Comment
7/19/2017 01:56:03 am
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.The Internet has been the most fundamental change during my lifetime and for hundreds of years. Leave a Reply. |
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