The Corporate Executive Board Company (CEB) recently interviewed me on the methodologies, structure and processes behind what I do in Content Marketing, specific to the Candidate (B2C) audience segment I lead. The outcome is the linked Case Study below that showcases how we operate on the Content Marketing team, or process in developing our strategy and content selection/focus for the year, and the results we're able to achieve with the budget and resources we have. Download the full case study here.
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