Its a new appendix to your resume
The competitive nature of the employment market means individuals need to find ways to stand out and 'sell' themselves.
This is nothing new, it’s just that the ways in which you can do this have changed— and mostly they’ve moved online. However, you don’t need to be a tech genius to sell your skills online. There are many simple and free tools you can use to get started that are no more difficult than building an animated PowerPoint presentation. (And there are plenty of tutorials and tips online to help you if you get stuck!)
Whether you’re in a creative field like marketing, or any other field like science or finance, the same rules for creating a digital portfolio apply. To begin, you should start to think of your online presence as another kind of resume, or a kind of appendix to your existing one.
Ideally, building a digital portfolio is about demonstrating your ‘brand’ through online activity. It shows employers what you’re passionate about and driven by; how you communicate and engage with others, as well as leadership or innovation in your field. Don’t just blog or post, start building an online portfolio that employers can use to connect with you, understand you and identify the right opportunities for you.
If there is one golden rule when it comes to building your online portfolio it’s this: brag as much as you like, but be honest and get ready to back it up. Download this free ebook to learn my tips on how you can get started and make it work for you.