The Corporate Executive Board Company (CEB) recently interviewed me on the methodologies, structure and processes behind what I do in Content Marketing, specific to the Candidate (B2C) audience segment I lead. The outcome is the linked Case Study below that showcases how we operate on the Content Marketing team, or process in developing our strategy and content selection/focus for the year, and the results we're able to achieve with the budget and resources we have. Download the full case study here.
© 2013 The Corporate Executive Board Company. All Rights Reserved.
Building your personal brand may sound like the last thing you need to do if you’re happy and challenged in your current job. It may seem irrelevant if you see a career path inside your current organization, or even if you feel confident to rely on your existing networks for future job opportunities.
Statistics like this put the importance of personal branding —even when you’re not in job-search mode — in perspective. They remind us why simply waiting until you are about to change jobs may be too late to adequately build or balance your online (and offline) reputation.
But, did you know that 70% of employers say they have rejected applicants because of information about them that they have found online1?
Whether you work for yourself, for a large organization or a very small one, it’s just smart career management to demonstrate why you’re an expert in your respective domain — and to do this in ways that colleagues and associates can witness every day. Developing your personal brand is now essential to ongoing career development, even if you’re not actively searching for a new job.
Today, take control of the biggest brand in your life; the brand called ‘You’. Download the full ebook.