The key to content marketing is to build trust and loyalty with your audience. While PR and advertising allow you to rent online presence, content marketing lets you own it. In other words, with an effective content marketing strategy you can establish a valuable and enduring relationship with your target audience to drive profitable customer action over a sustained period of time. I work with an incredible team of talented writers, designers, content creators and curators globally. I support the B2B and B2C (candidates/job seekers) marketing strategy across my organization in AMER, EMEA and APAC. This includes:
- Content development strategy
- Content creation, curation and analytics
Applied Voice Execution
I worked with clients to help them understand the rise of the Voice home market, and the radical transformation of the customer journey and path to purchase. This ebook provides marketers and business leaders insight into this 500 million dollar industry, and shares why Voice needs to be the center of your strategy in 2018.
I worked with clients to help them understand the rise of the Voice home market, and the radical transformation of the customer journey and path to purchase. This ebook provides marketers and business leaders insight into this 500 million dollar industry, and shares why Voice needs to be the center of your strategy in 2018.
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Content Marketing for Tech Innovation Company
Vectorform brought me onboard in 2o16 to help launch and transform their marketing program. This includes launching an integrated MARCOM strategy for social media and content development related to: IoT, smart and connected homes, wearable technologies, autonomous vehicles and mobile. Work samples at www.vectorform.com |
KellyOCG Blog
I lead the development of the executive blog series, targeting top KellyOCG Executives and Product leaders within the organization. In partnership with the business, we develop a content calendar for the year based on business objectives, events, and aligned executive expertise. I meet with each executive to refine the topic, including the development of a content brief, research, and 3rd party references. A writer is assigned to most blogs, and is expected to deliver content drafts to me which is reviewed and approved by the executive champion of the piece. Together with our team, we help find the executive's 'voice'. The final is published on KellyOCG.com and distributed across Kelly's social channels.
Samples:
I lead the development of the executive blog series, targeting top KellyOCG Executives and Product leaders within the organization. In partnership with the business, we develop a content calendar for the year based on business objectives, events, and aligned executive expertise. I meet with each executive to refine the topic, including the development of a content brief, research, and 3rd party references. A writer is assigned to most blogs, and is expected to deliver content drafts to me which is reviewed and approved by the executive champion of the piece. Together with our team, we help find the executive's 'voice'. The final is published on KellyOCG.com and distributed across Kelly's social channels.
Samples:
You've been Googled!
Based on the 'Brand You' series of content I authored for Kelly, this video was developed to target the EMEA and APAC regions, leveraging the unique visual identity defined for those regions.
#Tru Ebook Series
This series of content was developed based on KellyOCG's participation in the Global #Tru Unconference events. An unconference is a gathering of minds, experiences and opinions where the attendees (or active participants) lead the conversation. There are 4 simple rules: no presentations, no PowerPoint, no name badges and no pitching. Otherwise, anything goes. This series of content was built around the events that took place globally including #truLondon, #truSidney, #truParis, #truBerlin, #truSanFrancisco, etc. In 2013, I attended all the partnered events in EMEA, and worked with my European marketing team, writers and designers collaboratively to produce each ebook based on the direction, content briefs, videos, research and interviews with the business SMEs. The full series included 10 ebooks, and infographs, each covering topics like: social recruiting, gamification, sourcing technology, mobility, video interviews, and more. | View SlideShare channel to see more content.
This series of content was developed based on KellyOCG's participation in the Global #Tru Unconference events. An unconference is a gathering of minds, experiences and opinions where the attendees (or active participants) lead the conversation. There are 4 simple rules: no presentations, no PowerPoint, no name badges and no pitching. Otherwise, anything goes. This series of content was built around the events that took place globally including #truLondon, #truSidney, #truParis, #truBerlin, #truSanFrancisco, etc. In 2013, I attended all the partnered events in EMEA, and worked with my European marketing team, writers and designers collaboratively to produce each ebook based on the direction, content briefs, videos, research and interviews with the business SMEs. The full series included 10 ebooks, and infographs, each covering topics like: social recruiting, gamification, sourcing technology, mobility, video interviews, and more. | View SlideShare channel to see more content.
Click on thumbnails to download full ebooks.
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Recruitment and Job Seeker Content
I previously led the content marketing strategy for our recruitment arm for two years. Below is a sample of my work that was developed between 2011-2014 that included employment trends, job search strategies, career management tips and advise on how to excel at work. As with the B2B content, I led a team of amazingly talent writers, and designers, working with the business leads, recruiters and content ambassadors to develop this series of content, called 'Brand You'; including managing the strategy and full content calendar from end-to-end. A few samples are shown below. You'll see three content pieces, authored by me, which are the anchor to topics I speak on at universities, academic forums, industry events and seminars. View SlideShare channel to see more content.
I previously led the content marketing strategy for our recruitment arm for two years. Below is a sample of my work that was developed between 2011-2014 that included employment trends, job search strategies, career management tips and advise on how to excel at work. As with the B2B content, I led a team of amazingly talent writers, and designers, working with the business leads, recruiters and content ambassadors to develop this series of content, called 'Brand You'; including managing the strategy and full content calendar from end-to-end. A few samples are shown below. You'll see three content pieces, authored by me, which are the anchor to topics I speak on at universities, academic forums, industry events and seminars. View SlideShare channel to see more content.
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Click on thumbnails to download full ebooks.
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This video was created in support of KellyOCG's Strategic Workforce Planning consulting group and an HR event in London, England.
*Small Budget
*Small Budget