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What are your thoughts on effective business card design?
Does SIZE really matter? Over the last few years, I've acquired quite the collection of unique business cards that come in so many different shapes, styles, designs, textures, materials and sizes. At the end of the day though, what's important? And can your message (your contact information, and what you do) get lost when a business card is just too artistic and creative? Does it depend on your industry? If you venture too far away from the classic size of a business card, does it make it harder for a person to save and keep that card? Or even simple changes like rounded corners vs. the classic crisp sharp corners. Let me know what you think! I welcome designers and communications professionals to share their insight here. I would also like to hear from the customer perspective (people on the receiving end).
11 Comments
Nadia Hamade
7/25/2011 06:23:56 am
You know, I've thought about this before when receiving business cards. Some are very creative, but oddly shaped so they make it horrible for storage in standard business card rolodexes or anything meant to hold a standard business card really. However, I do see more and more people scanning and storing business cards digitally so maybe they aren't such a bad idea after all. I currently have a huge stack on my desk that I have yet to input into my contacts. Maybe its time I invest in one of those scanners. :-)
Sewa
7/25/2011 06:58:36 am
There are also digital business cards that kind of act like the "bump app" They are like key holders and you can "bump" them and exchange your "digital business card" with others.
Beth
7/25/2011 08:02:41 am
I think classic business cards with one unique/creative feature is the way to go. ;-) I am a fan of normal sized business cards. However,recently I decided to make a "business cards" out of a 35mm slide mounts to give to people who are interested in contacting me about photography. Yes, it is bigger than a normal card, but it also has more impact. There is a more memorable moment.
Jim
7/31/2011 03:22:53 am
Lead forward with your best shot (there's only one chance to make a first impression). I like leaving the back blank so the person you're giving it to can take notes.
Junnifa
8/1/2011 02:37:20 am
I think it depends on your field. In marketing, advertising and other creative fields, I think a unique card would be an advantage. It should still be able to fit in a card holder though. In general, I prefer a regular sized simple card with a unique detail. I personally do not like cheap looking cards so the kind of pay, font, feel are important.
Junnifa
8/4/2011 05:32:35 am
kind of paper* Thanks for the feedback, everyone. :) Sewa, I really like the idea of digital business card where its applicable. I think it makes for easy storage and integration into your contacts database. In spite of how much I love all things digital, I'm a fan of the printed word, paper and texture that I don't think digital can ever replace. I think print gives you the opportunity to create a unique impression vs- just the exchange of information. 2/29/2012 03:42:51 pm
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