Product Marketing
KellyOCG Case Studies
Client | Kelly Outsourcing and Consulting Group
Audience | Prospective customers, media, external audience
Overview | I serve as the product marketing manager leading the development of this case study and all literature for the business process outsourcing practice of KellyOCG. I worked with product account managers, project leads, senior leadership, and an in-house creative agency to product the final product, create lead nurturing campaigns, and position this and others in various strategic outlets such as industry magazines, web sites, internal communication, etc.
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Audience | Prospective customers, media, external audience
Overview | I serve as the product marketing manager leading the development of this case study and all literature for the business process outsourcing practice of KellyOCG. I worked with product account managers, project leads, senior leadership, and an in-house creative agency to product the final product, create lead nurturing campaigns, and position this and others in various strategic outlets such as industry magazines, web sites, internal communication, etc.
View this case study | View case study 2
KellyOCG - BPO brochure suite
Client | Kelly Outsourcing and Consulting Group
Audience | Prospective customers, media, external audience
Overview | I serve at the product marketing manager working with cross functional teams and domain leads to build and position the six product domains for the business process outsourcing practice of KellyOCG. The domains are: IT, engineering, supply chain, clinical and regulatory, scientific laboratory, and administrative and back office. I worked with an in house creative agency to develop the product family brochures, and develop a distribution campaign, meeting with leadership and key stakeholders to develop content and product positioning.
Supply Chain | Engineering | Scientific Laboratory
Audience | Prospective customers, media, external audience
Overview | I serve at the product marketing manager working with cross functional teams and domain leads to build and position the six product domains for the business process outsourcing practice of KellyOCG. The domains are: IT, engineering, supply chain, clinical and regulatory, scientific laboratory, and administrative and back office. I worked with an in house creative agency to develop the product family brochures, and develop a distribution campaign, meeting with leadership and key stakeholders to develop content and product positioning.
Supply Chain | Engineering | Scientific Laboratory