Event Marketing
Latin American Supply Chain Expo and INTERPHEX Puerto Rico
Client | KellyOCG | Business Process Outsourcing
Audience | Customers, prospects, regional business leaders in Latin America, press, industry
Overview | I led the business process outsourcing practice of Kelly Outsourcing and Consulting group in the development of their first strategic trade show. My role included leading strategic pre-event marketing, on-site event blogging and video posting on kellyocg.com, and post-event strategic evaluation and lead nurturing to keep the momentum going for all relationships established at the show.[2011]
View the event video blogs here.
Audience | Customers, prospects, regional business leaders in Latin America, press, industry
Overview | I led the business process outsourcing practice of Kelly Outsourcing and Consulting group in the development of their first strategic trade show. My role included leading strategic pre-event marketing, on-site event blogging and video posting on kellyocg.com, and post-event strategic evaluation and lead nurturing to keep the momentum going for all relationships established at the show.[2011]
View the event video blogs here.
Macomb OU INCubator Campus Grand Opening Ceremony
Client | Macomb Oakland University INCubator and Rave Computer
Audience | Regional business leaders, Michigan State dignitaries, community members, government officials, media members
Overview | I served on the planning board for the highly publicized Macomb OU INCubator Campus Grand Opening. I was responsible for leading the event branding, communications and managing Rave's customer exhibits. More than 400 elected officials and business leaders attended the opening of the INCubator, a facility designed to nurture new business and grow hundreds of jobs. Keynote speakers included: Congressman Sander Levin, Congresswoman Candice Miller, Macomb County Commission Chair Paul Gieleghem, Sterling Heights Mayor Richard Notte, Oakland University President Dr. Gary Russi, TARDEC Director Dr. Grace M. Bochenek, and General Dynamics Land Systems President Mark Rouale. [2009]
Audience | Regional business leaders, Michigan State dignitaries, community members, government officials, media members
Overview | I served on the planning board for the highly publicized Macomb OU INCubator Campus Grand Opening. I was responsible for leading the event branding, communications and managing Rave's customer exhibits. More than 400 elected officials and business leaders attended the opening of the INCubator, a facility designed to nurture new business and grow hundreds of jobs. Keynote speakers included: Congressman Sander Levin, Congresswoman Candice Miller, Macomb County Commission Chair Paul Gieleghem, Sterling Heights Mayor Richard Notte, Oakland University President Dr. Gary Russi, TARDEC Director Dr. Grace M. Bochenek, and General Dynamics Land Systems President Mark Rouale. [2009]
Rave Computer 20 Year Luncheon
Client | Rave Computer
Audience | Current customers, prospects, partners, media, industry
Overview | Rave Computer celebrated its 20-year anniversary in Sterling Heights, Mich., with a ceremony that included Sterling Heights Mayor, Richard J. Notte, and a $20,000 donation to the Disabled American Veterans.
I proposed the event to the executive leadership and was responsible for all planning efforts/communications including, media pitching, speech writing, event logistics, branding, press releases, community relations, and coordinating the mayor's visit. [2008]
Audience | Current customers, prospects, partners, media, industry
Overview | Rave Computer celebrated its 20-year anniversary in Sterling Heights, Mich., with a ceremony that included Sterling Heights Mayor, Richard J. Notte, and a $20,000 donation to the Disabled American Veterans.
I proposed the event to the executive leadership and was responsible for all planning efforts/communications including, media pitching, speech writing, event logistics, branding, press releases, community relations, and coordinating the mayor's visit. [2008]
Metro Detroit American Heart Association Start! Heart Walk
Client | ArvinMeritor, American Heart Association
Audience | Employees, community supporters, philanthropists
Overview | ArvinMeritor, a corporate sponsor of the American Heart Association, strongly encouraged employees to participate in fundraising for the annual Metro Detroit Start! Heart Walk. I was team leader in 2007 and my team raised over $40, 000. I was the recipient of the Best of Best & Top Team Award for most dollars raised and honored by Chip McClure, CEO and President of ArvinMeritor (Meritor), and Lin Cummins, senior vice president of communications at Arvinmeritor (Meritor). [2007]
Audience | Employees, community supporters, philanthropists
Overview | ArvinMeritor, a corporate sponsor of the American Heart Association, strongly encouraged employees to participate in fundraising for the annual Metro Detroit Start! Heart Walk. I was team leader in 2007 and my team raised over $40, 000. I was the recipient of the Best of Best & Top Team Award for most dollars raised and honored by Chip McClure, CEO and President of ArvinMeritor (Meritor), and Lin Cummins, senior vice president of communications at Arvinmeritor (Meritor). [2007]
MILCOM
Client | Rave Computer
Audience | Department of Defense, Federal Government, armed forces, and heads of multi-national forces and computer hardware buyers
Overview | I was responsible for managing each military event at Rave Computer from start to finish. This included leading a cross-functional team to execute all marketing and communications functions including planning and strategy. [2008-2010]
Audience | Department of Defense, Federal Government, armed forces, and heads of multi-national forces and computer hardware buyers
Overview | I was responsible for managing each military event at Rave Computer from start to finish. This included leading a cross-functional team to execute all marketing and communications functions including planning and strategy. [2008-2010]
AFCEA West
Client | Rave Computer
Audience | U.S. Naval customers
Overview | I managed Rave Computer's exhibit, event staff, marketing strategy, media relations, collateral, products on display, and customer communications [2008-2011]
Audience | U.S. Naval customers
Overview | I managed Rave Computer's exhibit, event staff, marketing strategy, media relations, collateral, products on display, and customer communications [2008-2011]
LandWarNet Conference
Client | Rave Computer
Audience | Government, industry leaders
Overview | As the communications and marketing manager, I was responsible for leading a cross-functional team to develop event strategy, set sales goals, coordinate post-event customer newsletters, ROI analysis, and to execute the following finer details: event logistics, product selection, customer communications, Web marketing, media relations, internal communications, industry appointments, MDF partner funding and CRM lead distribution. [2008-2010]
Audience | Government, industry leaders
Overview | As the communications and marketing manager, I was responsible for leading a cross-functional team to develop event strategy, set sales goals, coordinate post-event customer newsletters, ROI analysis, and to execute the following finer details: event logistics, product selection, customer communications, Web marketing, media relations, internal communications, industry appointments, MDF partner funding and CRM lead distribution. [2008-2010]
Modern Day Marine | Quantico, VA
Client | Rave Computer
Audience | Department of Defense, Marine Corps, IT, purchasing
Overview | I managed Rave's exhibit at this event in 2008 in Quantico, VA., including logistic planning, marketing and communications, media kit development, Web site/e-newsletter invitations, press coverage and business development. [2008]
Audience | Department of Defense, Marine Corps, IT, purchasing
Overview | I managed Rave's exhibit at this event in 2008 in Quantico, VA., including logistic planning, marketing and communications, media kit development, Web site/e-newsletter invitations, press coverage and business development. [2008]
NDIA
Client | Rave Computer
Audience | Michigan based Defense customers
Overview | Rave is a member of NDIA and participates in several Metro Detroit Defense trade shows and events including:
I was responsible for leading the over all event strategy, logistics planning, press communications, design of booth, media relations, MDF partner funding, collateral and post-event communications with prospective customers. [2008-2011]
Audience | Michigan based Defense customers
Overview | Rave is a member of NDIA and participates in several Metro Detroit Defense trade shows and events including:
- Michigan Defense Industrial Base Expo
- Detroit Industrial Base Expo
- GVSETS
I was responsible for leading the over all event strategy, logistics planning, press communications, design of booth, media relations, MDF partner funding, collateral and post-event communications with prospective customers. [2008-2011]
I/ITSEC
Client | Rave Computer
Audience | Current customers, prospects, partners, media, and industry
Overview | Rave became an exhibitor at I/ITSEC in 2009. Rave's shifted focus on the training and simulation market made this event a strong fit for Rave. The event became one of the most profitable exhibitions Rave has ever participated in. [2009-2010]
Audience | Current customers, prospects, partners, media, and industry
Overview | Rave became an exhibitor at I/ITSEC in 2009. Rave's shifted focus on the training and simulation market made this event a strong fit for Rave. The event became one of the most profitable exhibitions Rave has ever participated in. [2009-2010]
DoDIIS | Secure and Collaborative Intelligence in Defense of the Nation
Client | Rave Computer
Audience | Current customers, prospects, partners, media, and industry
Overview | Rave became a first time exhibitor at DoDIIS Worldwide Conference in 2011 and was the recipient of the Best New Exhibitor award. I was responsible for show selection and leading the event. I also did a booth redesign. [2011]
Audience | Current customers, prospects, partners, media, and industry
Overview | Rave became a first time exhibitor at DoDIIS Worldwide Conference in 2011 and was the recipient of the Best New Exhibitor award. I was responsible for show selection and leading the event. I also did a booth redesign. [2011]