Digital Communication
Below is a sample of digital media projects I've led and worked on. My role in each project has varied from lead project manager, designer, creative director, programmer, content writer and overall owner.
Rave Computer | Web Site Redesign
Client | Rave Computer
Audience | Current customers, prospects, partners, media, industry
Overview | The Web site was one piece of a full corporate re-branding initiative in 2008, including a redesign of the Rave Computer logo. I led a complete overhaul of the company's Web site including: content, design, product positioning, social media integration, and overall Web strategy. All collateral and product datasheets were also redesigned. As a result, Rave was the recipient of the IABC Award of Excellence: Interactive Media Design - Website at the 2009 Renaissance Awards. | www.rave.com
Audience | Current customers, prospects, partners, media, industry
Overview | The Web site was one piece of a full corporate re-branding initiative in 2008, including a redesign of the Rave Computer logo. I led a complete overhaul of the company's Web site including: content, design, product positioning, social media integration, and overall Web strategy. All collateral and product datasheets were also redesigned. As a result, Rave was the recipient of the IABC Award of Excellence: Interactive Media Design - Website at the 2009 Renaissance Awards. | www.rave.com
ArvinMeritor | Corporate Global Holiday Flash E-Card
![ArvinMeritor Holiday Flash E-Card [2007]](/uploads/7/2/3/5/7235220/6418823.jpg?339)
Client | ArvinMeritor
Audience | Global customers, suppliers, business associates
Overview | The holiday card greeting went from print to an electronic flash e-card format in an effort to streamline the distrubtion and save on printing/shipping cost. The greeting is translated into several languages.
Click on the photo to play the e-card.
Audience | Global customers, suppliers, business associates
Overview | The holiday card greeting went from print to an electronic flash e-card format in an effort to streamline the distrubtion and save on printing/shipping cost. The greeting is translated into several languages.
Click on the photo to play the e-card.
ArvinMeritor & Meritor Wabco | Web sites
Client | ArvinMeritor & Meritor WABCO
Audience | External global customers, suppliers, business associates
Overview | I managed, the design, content and programming of arvinmeritor.com, meritorwabco.com, and brazil.arvinmeritor.com. Leading cross functional teams throughout the organization, I implemented a content management process where key stakeholders met with me on a regular basis (weekly, monthly, quarterly) to review current pages, provide content updates, and discuss technology and design improvement plans. Additionally, I managed the corporate and departmental intranet, Imagine.
Audience | External global customers, suppliers, business associates
Overview | I managed, the design, content and programming of arvinmeritor.com, meritorwabco.com, and brazil.arvinmeritor.com. Leading cross functional teams throughout the organization, I implemented a content management process where key stakeholders met with me on a regular basis (weekly, monthly, quarterly) to review current pages, provide content updates, and discuss technology and design improvement plans. Additionally, I managed the corporate and departmental intranet, Imagine.
Wellspring | Non-profit Web site design
Audience | Parents, community supporters, students, investors
Overview | Wellspring is a Christian youth development organiziation located in the Brightmoor/Old Redford neighborhoods of northwest Detroit. Their mission is to assist urban youth in developing themselves spiritually, socially, academically, and economically. My goal was to create a cost-effective Web site that is simple, and clean, focusing on educating users on Wellspring and benefits of supporting the organization. Ease of use, navigation, and simplicity were key features for my client. Also important, was using real images vs stock photos of the staff and students interacting, hoping to create a real image of Wellspring.
Rave Computer | The Rave Review E-Newsletter
Client | Rave Computer
Audience | Current customers, employees, prospective customers
Overview | The Rave Review is a quarterly e-newsletter connecting audience members to Rave's latest technology solutions and industry news. Headlines include: Bits and Bytes, New Products, On the Road, Tech Tips and In the News. The objective was to inform readers of the latest activities of Rave, but to also offer relevant industry news, and technology tips. For example: "Windows XP downgrades". It was launched in 2009 and distributed quarterly to our CRM customer/prospect database. I was responsible for concept, content, design and e-distribution.
Audience | Current customers, employees, prospective customers
Overview | The Rave Review is a quarterly e-newsletter connecting audience members to Rave's latest technology solutions and industry news. Headlines include: Bits and Bytes, New Products, On the Road, Tech Tips and In the News. The objective was to inform readers of the latest activities of Rave, but to also offer relevant industry news, and technology tips. For example: "Windows XP downgrades". It was launched in 2009 and distributed quarterly to our CRM customer/prospect database. I was responsible for concept, content, design and e-distribution.
ArvinMeritor | Photo Library
Client | ArvinMeritor
Audience | Media members, employees, customers
Overview | The photo library gives access to more than 500 high-resolution digital images using a search function. Each photo is embedded with metadata keywords. I was responsible for managing the database, photos, metadata, keywords, and Web usage. Employees have access to an internal photo library which also includes event photos. I also led the development of a similar photo library database for Rave Computer.
Search the Photo Library
Audience | Media members, employees, customers
Overview | The photo library gives access to more than 500 high-resolution digital images using a search function. Each photo is embedded with metadata keywords. I was responsible for managing the database, photos, metadata, keywords, and Web usage. Employees have access to an internal photo library which also includes event photos. I also led the development of a similar photo library database for Rave Computer.
Search the Photo Library