Pay-Per-Click Advertising
Client | Rave Computer
Audience | Prospective customers
Overview | The objective was to drive potential end-user customers to Rave landing pages for specific product groups. I was responsible for managing the campaign and agency team including: ad content writing, group keywords, SEO for Web pages, building ad campaigns in Google AdWords portal, and specific corporate and product campaigns. Most importantly, I also managed the ROI analysis and strategy, including any campaign adjustments after Ad launches. (2008-2011)
Audience | Prospective customers
Overview | The objective was to drive potential end-user customers to Rave landing pages for specific product groups. I was responsible for managing the campaign and agency team including: ad content writing, group keywords, SEO for Web pages, building ad campaigns in Google AdWords portal, and specific corporate and product campaigns. Most importantly, I also managed the ROI analysis and strategy, including any campaign adjustments after Ad launches. (2008-2011)
Light Vehicle Systems Advertising
Client | ArvinMeritor
Audience | Prospective customers, industry, analysts, media
Overview | I led the development of the online advertising for the Light Vehicle Systems business unit. This including working with a project manager to maintain monthly media schedules, design and develop the ads, and working with the graphic designer to support the development of print ads. (2005-2008)
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Audience | Prospective customers, industry, analysts, media
Overview | I led the development of the online advertising for the Light Vehicle Systems business unit. This including working with a project manager to maintain monthly media schedules, design and develop the ads, and working with the graphic designer to support the development of print ads. (2005-2008)
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