Mona Wehbe I Digital Portfolio
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ADVERTISING

Pay-Per-Click Advertising

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Client | Rave Computer

Audience | Prospective customers

Overview | The objective was to drive potential end-user customers to Rave landing pages for specific product groups. I was responsible for managing the campaign and agency team including: ad content writing, group keywords, SEO for Web pages, building ad campaigns in Google AdWords portal,  and specific corporate and product campaigns. Most importantly, I also managed the ROI analysis and strategy, including any campaign adjustments after Ad launches. (2008-2011)


Light Vehicle Systems Advertising

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Client | ArvinMeritor

Audience | Prospective customers, industry, analysts, media

Overview | I led the development of the online advertising for the Light Vehicle Systems business unit. This including working with a project manager to maintain monthly media schedules,  design and develop the ads, and working with the graphic designer to support the development of print ads. (2005-2008)

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  • Home
  • Portfolio
    • Technology Training
    • Social Marketing
    • Content Marketing
    • Event Marketing
    • Analyst Relations
    • My Published Content
  • Clients
  • Contact
  • Awards
  • Blog