Bilingual communications professional well versed in the development of fully integrated marketing communications strategies that support business goals and drive sales leads, while informing target publics about company services and products; skilled in relationship building, key message development and message consistency across all mediums.
Specialty areas include: content marketing, social media/social advocacy, web/graphic design, digital marketing, advertising, tradeshow/event management, print collateral development, brand development, media relations, internal communications, marketing communications, executive communications, & community outreach.
Education University of Detroit Mercy, Detroit, Mich. Bachelor of Arts in digital media studies, minor in communications, Dec. 2004
Kelly Services, Troy, Mich. Sr. Manager, global content marketing, April 2012 - Current Sr. Manager, EMEA Marketing, April 2013 - December 2013
Served in a dual-role international assignment in Switzerland responsible for EMEA wide marketing programs including: thought leadership events, social strategy (employee advocacy), employer branding, and local country marketing strategies
Launched Kelly's first employee-social advocacy program in 2013. Leading various pilots and Internal Speakers Bureau program for both Business to Candidates and Business to Business audience segments
Develop and lead fully integrated candidate content marketing program
Design solutions that promote content, process and measurement consistency between Kelly’s three global regions (APAC, EMEA and America’s).
Ensure that these solutions improve linkage to Sales, Operations, Service and Product teams. Create the strategy that will enable the marketing organization to define and develop scalable programs and processes, assign metrics for measured progress, and leverage technology where appropriate.
Manage the end-to-end lead management and nurturing process
Kelly Services | Kelly Outsourcing and Consulting Group, Troy, Mich. Manager, product marketing and sales support, August 2011 – April 2012
Marketing Sales Support | B2B campaigns and messaging
Manage strategic product messaging and event marketing
Resource to field and work with Business Process Outsourcing (BPO) account managers and solutions architects to coordinate transfer of knowledge and enhance relationships
Interface with BPO solution architects to develop marketing plan for products
Drive the execution and development of product marketing initiatives.
Assist with the efforts of cross functional support teams that include resources from marketing research, marketing information, public relations, creative services, product management and marketing communications.
Lead cross functional teams to develop though leadership content and product specific collateral such as case studies, white papers, e-mail marketing campaigns, eNewsletters, and Web site
Brand Management & Strategic Project
Develop marketing plan for business leaders with marketing solutions which drive business goals.
Support and execute marketing activities for BPO practice and champion the BPO practice to internal/external customers
Develop global BPO brand position for KellyOCG within the following groups: clinical research, scientific R&D, healthcare, engineering, production, IT, administrative/back office, mail and reprographics, warehouse and distribution centers, production operations, HR services, procurement, event planning and marketing
Rave Computer, Sterling Heights, Mich. Corporate communications and media relations, Dec. 2009 – May 2011 Manager, marketing communications, Jan. 2008 – Nov. 2009
As a direct report to the CEO, developed and executed $500,000 budget, managed internal staff and teams, as well as agency resources; managed partner funding to achieve 50-70% in event marketing savings; and successfully achieved “one company, one voice” across all messaging and campaigns.
Corporate & media relations
Developed and executed plans to communicate success of business growth goals, product launches, new business wins and executive arrivals/departures to both trade and mainstream media outlets
Coordinated media events that included keynote addresses from company speakers and community dignities
Wrote all company news releases, pitched stories, responded to media inquiries and secured interviews with leadership
Served as advisor to executive team, coaching on interaction with media and government officials
Advertising & marketing communications
Managed agency teams and cross functional internal staff to execute: corporate and segmented advertising campaigns, product launches, Web site management, strategic media planning, collateral development, presentation materials, broadcast marketing and direct marketing
Introduced EO planning, pay-per-click advertising and social media communications
Led the redesign of the company logo, award-winning Web site, as well as all internal and external collateral; also created badge logos for product categorizations
Spearheaded customer lobby display initiative to highlight product offerings and product positioning at company headquarters
Coordinated trade shows, including product display design, message development, creative production, customer appointments, booth staff schedules, product selection, partner funding, event selection, marketing and ROI analysis
Developed new strategic tactics, including a customer e-newsletter, The Rave Review, e-mail marketing and social media tools (i.e. Facebook page)
Managed channel partner relations and MDF funding with companies such as NVIDIA and Intel Corp.
Led community outreach efforts; served on planning board for the highly publicized Macomb/Oakland University INCubator grand opening which drew more than 400-plus private guests; speakers included state lawmakers, dignitaries, community and professional leaders
Partnered with HR on the communication of company brand, vision, mission and business strategy using internal messaging vehicles, such as employee meetings, intranet and newsletter
Managed the research, collection, analysis, tracking, and measurement of market, Web and advertising data through surveys, Google analytics platform, Constant Contact and customer surveys
Solicited feedback on communications plans to review analytics, measure ROI and implement improvements
Supported corporate, marketing and advertising efforts of Tier-One motor vehicle supplier though web development, design and animations of corporate external site, South American regional site, North American joint venture external sites , and global intranet
Project developer/lead of external Web content management processes, overseeing cross-functional global teams; distributed key metric reports to content owners to evaluate and recommend new technologies
Managed and developed streaming video for Web and presentations
Supported graphic design and visual initiatives for media presentations, internal/external events and advertising
Developed and implemented the global visual management process
Led online advertising campaigns and online product content for light vehicle systems business
Managed internal/external photo database of 900-plus images and brand logos
Designed and maintained Flash animation for external Web and special projects
Developed and designed global e-mail communication campaigns
Additional Experience Marketing and Communications consultant, 2002 – Current
Provide strategic communications counsel and deliverables; or develop and execute social media, digital marketing, PR or communications strategies to drive brand awareness/loyalty for clients, which include UDM, Luxury Limousine of Dearborn, Rite Choice Home Health Care, Linardos Law, Wellspring Nonprofit Youth Development Center and various government contractors.
Design: Photoshop, Illustrator, Fireworks
Web: Dreamweaver, FrontPage, Flash, HTML
Video editing & streaming: Adobe Premier Pro, Final Cut Pro, Windows Media Encoder
Analytics: Google Analytics, Adobe Site Catalyst
Member, board of directors, International Association of Business Communicators (IABC), Detroit Chapter
Top 50 Content Marketing Brands - KellyOCG is #11 (2013)
Best New Exhibitor, DoDIIS Worldwide Conference (2011)
IABC Award of Excellence: Interactive Media Design –Web Site (2009)
Best of Best & Top Team Award: American Heart Association Start! Metro Detroit Heart Walk (2007)
Architectural Mural Design Competition Winner: College of Engineering and Science, UDM (2004)